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Incentives

Incentive rules give discounts, add bonus products, award value points or adjust costs when an order meets your conditions. Use them for promotions such as volume discounts and buy 2 get 1 free.

Before you begin

  • You need the Configuration role to view and edit business rules.
  • You need Owner access on the Configuration role to create or delete rules.

Go to Shops & Channels > Incentives to manage incentive rules that automatically apply discounts, bonus products, value points or cost adjustments to orders.

Incentives overview

Available actions:

ActionDescription
Add product to bonus itemsAdds a free or bonus product to the order. Specify the Product ID, Price/Discount type, Price, Quantity and whether to Repeat.
Give discount to order itemApplies a discount to a specific line item
Give discount to order totalApplies a discount to the entire order
Add value points to orderAwards loyalty or value points
Set shipping costsOverrides the shipping cost calculation
Set transaction costsOverrides the transaction cost calculation
tip

Use the "Add product to bonus items" action in incentive rules to automatically add a free product when order conditions are met.

Repeat the incentive

Actions that add a bonus item have a Repeat toggle. With it off, one bonus item is added however many times the conditions match. With it on, one is added for every complete match, so ordering six of a "buy 2, get 1 free" product gives three free items instead of one.

note

Repeat does nothing for discount actions. A percentage already applies to the whole matching line, so it scales with quantity on its own. 10% off is 10% off whether the customer buys one or fifty. Leave Repeat off for discounts.

The rule builder for incentives shows the same IF/THEN structure. For example, an incentive rule can check a condition like Order actioncode equals a specific value, then add a bonus product with defined pricing and quantity.

Incentive rule detail with bonus product action

Build and check a rule

Rules of every type use the same rule builder. See Build a business rule for the hit policy, conditions, actions, worked examples and how to check that a rule works.